December 12, 2014, 2:22 PM Facebook adds new call-to-action buttons By Zak Stambor Managing Editor Starting in the next few weeks, U.S. retailers can add the Shop Now button to their pages.
Facebook Inc. has added a new feature to enable retailers to add a Shop Now button to drive shoppers from their Facebook pages to their web sites.
Facebook says the new call-to-action buttons—options also include Book Now, Contact Us, Use App, Play Game, Sign Up and Watch Video buttons—“bring a business’s most important objective to the forefront of its Facebook presence.”
At least one retailer says that adding a Sign Up button helped it acquire new customers. Online retailer Dollar Shave Club, No. 679 in the 2014 Second 500 Guide, says in a Facebook post that in a three-week test, the Sign Up button “delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.”